Catalogue

Courses in activation measurement

Each programme is taught in English for teams based in GB. Fees on the pricing page are informational; there is no checkout on this site.

Activation Signal Workshop

Flagship. Nine weeks of live critique until your activation event, window, and exclusions can be read aloud without embarrassment.

Full syllabus

A four-week studio for mapping the path from first surface to first value, including the waits you currently hide in “onboarding complete”.

Taught as a companion to the workshop. No separate long-form page.

Build weekly lattices that keep new-user activation separate from resurrection of dormant accounts. Aimed at analysts who already own a warehouse.

A short programme on designing tests around activation, including sample-size honesty and why you should not A/B a metric you have not named.